Registration of your brand name in Belgium

Are you looking for a reliable partner for the registration of your brand name in Belgium? Registering a trademark is a crucial step to protect your brand and ensure your distinctiveness in the market. We will guide you through every step of this process and ensure that your brand name is correctly and quickly registered as an official Benelux trademark.

Why register your trademark in Belgium?

In Belgium, registering a trademark offers important advantages:

• Protection against counterfeiting: You prevent others from using your trademark without permission.
• Exclusive rights: You obtain the exclusive right to use your trademark within the Benelux (Belgium, the Netherlands and Luxembourg). Indeed, there is no Belgian trademark but a Benelux trademark.
• Strengthening your brand value: A registered brand name increases the value of your business and builds trust with customers.

How does trademark registration work in Belgium?

Registering a trademark name in Belgium is done through the Benelux Office for Intellectual Property (BOIP). The main steps are:

1. Brand Research: Verification that your brand name is available and meets legal requirements.
2. Submit trademark application: An official application for trademark registration is prepared and filed (called filing).
3. Assessment and registration: BOIP will evaluate your application. Upon approval, your trademark will be registered and you will enjoy protection throughout the Benelux.

What can be registered as a trademark?

Not only a company name can be registered, but also logos, slogans, product names and even certain colors and sounds. It is important that the brand name be distinctive and not descriptive of the services or products you offer. Read more about the requirements for a valid trademark.

Our services: we ensure flawless trademark registration

Registering a brand name can be complex, but with the expertise of a trademark lawyer we make this process easy. We offer:

• Legal advice On the protection and registration of your brand name.
• Brand Research to the Check availability of your chosen brand name.
• Full guidance When filing your application with the Benelux Office for Intellectual Property. Our expertise as lawyers will ensure that you do not make mistakes in this process.

What does it cost to register a trademark name in Belgium?

1. Filing fees (BOIP costs).

The Benelux Office for Intellectual Property (BOIP) charges a base fee for the registration of a trademark name. The cost depends on the number of classes in which you want to protect your brand:

• € 244 for one class
• € 27 for a second class
• € 81 per additional class

Classes determine the types of products or services for which your trademark is protected.

Therefore, you should always take this cost into account when you file a trademark application, regardless of whether you use our services or not.

2. Compensation for our services.

In addition to the filing fees, we charge a fixed remuneration For our professional guidance, including:

• Brand Research to check the availability of your brand name.
• Legal advice On the protection and strategy around your brand.
• Full guidance In filing the trademark application and following up the procedure.

Our fees are tailored to the specific needs of your case. We have a reduced rate for startups.