{"id":101458,"date":"2025-11-29T01:01:50","date_gmt":"2025-11-29T00:01:50","guid":{"rendered":"https:\/\/www.ictrechtswijzer.be\/?p=101458"},"modified":"2025-11-29T01:02:59","modified_gmt":"2025-11-29T00:02:59","slug":"may-you-call-a-drink-non-alcoholic-gin","status":"publish","type":"post","link":"https:\/\/www.ictrechtswijzer.be\/en\/mag-u-een-drank-alcoholvrije-gin-noemen\/","title":{"rendered":"May you call a drink \u2018non-alcoholic gin\u2019?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The rise of alcohol-free alternatives is unstoppable, but legal pitfalls lurk. <a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf?text=&amp;docid=306144&amp;pageIndex=0&amp;doclang=NL&amp;mode=lst&amp;dir=&amp;occ=first&amp;part=1&amp;cid=12881296\" target=\"_blank\" rel=\"noreferrer noopener\">On 13 November 2025, the Court of Justice of the European Union ruled<\/a> that the designation \u201calcohol-free gin\u201d is not allowed by law. Because \u2018gin\u2019 by definition must contain alcohol, the combination with \u2018alcohol-free\u2019 is misleading and in violation of European regulations, even if it is clear to consumers that it is a 0.0% product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-feiten-en-context\">The facts and context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The market for non-alcoholic \u2018spirits\u2019 is growing, but struggles with the correct designation. The immediate cause of this ruling was a dispute in Germany. The company PB Vi Goods marketed a beverage under the name \u201cVirgin Gin Alkoholfrei\u201d<sup><\/sup>. The \u2018Verband Sozialer Wettbewerb,\u2019 an organization that fights against unfair competition, went to court.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their argument was clear: according to European rules, gin must have an alcohol content of at least 37.5% and be produced by flavouring ethyl alcohol with juniper berries<sup><\/sup>. The producer defended itself by arguing that the addition \u201calcohol-free\u201d (and \u201cVirgin\u201d) removed any doubt for consumers and that banning this name would violate its freedom of enterprise<sup><\/sup><sup><\/sup><sup><\/sup><sup><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The German court then submitted preliminary questions to the EU Court of Justice to clarify the validity and interpretation of the European Regulation<sup><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-beslissing-strikte-bescherming-van-de-naam-gin\">The decision: strict protection of the name \u2018Gin\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Court of Justice is implacable in its judgment of Nov. 13, 2025 (Case C-563\/24). The ruling rests on two pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ban on the name:<\/strong> Article 10, paragraph 7 of <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2019\/787\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Regulation (EU) 2019\/787<\/a> prohibits the use of legal designations (such as rum, whiskey, gin) for beverages that do not meet product specifications. Since gin is legally required to contain ethyl alcohol and a minimum percentage of 37.5%, a beverage without alcohol simply cannot be called \u201cgin.\u201d The Court clarifies that adding clarifying terms such as \u201calcohol-free,\u201d \u201cstyle,\u201d \u201ctype,\u201d or \u201cflavor\u201d does not remove this prohibition.<\/li>\n\n\n\n<li><strong>Validity of the ban:<\/strong> The Court confirms that this infringement of the freedom of enterprise is justified. The aim is consumer protection and fair competition. If producers of non-alcoholic beverages were to ride on the protected reputation and quality expectations of \u2018real\u2019 gin, this would lead to unfair competition.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Summary: The designation \u201cnon-alcoholic gin\u201d is prohibited because the product does not meet the essential requirements of the category of gin<sup><\/sup>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-juridische-analyse-en-duiding\">Legal analysis and interpretation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We see in this ruling a logical continuation of the strict line the Court has taken for years on the protection of designations of agricultural products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consistency in jurisprudence<\/strong> This ruling is in line with the well-known <a href=\"https:\/\/curia.europa.eu\/juris\/document\/document.jsf?docid=191704&amp;doclang=NL\" target=\"_blank\" rel=\"noreferrer noopener\">TofuTown ruling<\/a>, which ruled that plant-based products cannot bear dairy names (such as \u201csoy milk\u201d or \u201cvegan cheese\u201d). The Court adopted a strictly formalistic interpretation: a legal name is a guarantee of quality. Consumers must have blind faith that a product named \u201cgin\u201d has been distilled in a specific way and contains alcohol. The addition of \u201cnon-alcoholic\u201d creates a contradiction in legal terms that affects the integrity of the legal designation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Information asymmetry and \u2018Freeriding\u2019<\/strong> Legally, this is all about preventing \u2018freeriding. Spirits producers must meet strict and costly production requirements in order to call their product \u2019gin. The Court protects this investment from dilution. Although Belgium has specific tax provisions that recognize non-alcoholic beverages (for example, on excise and packaging taxes), this is separate from the labeling rules harmonized at the European level. The legislator wants to avoid eroding the definitions of traditional beverages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wat-dit-concreet-betekent\">What this specifically means<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This ruling has direct implications for several players in the Belgian market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For producers of non-alcoholic beverages:<\/strong> You should audit your branding and labeling immediately. Terms such as \u201cGin 0.0%,\u201d \u201cAlcohol-Free Gin\u201d or \u201cVirgin Gin\u201d are no longer tenable and pose an infringement risk. You should opt for fancy names or descriptive names such as \u201cAlcohol-free distillate with juniper aroma.\u201d Creativity in marketing is required, without using the protected terms directly on the label.<\/li>\n\n\n\n<li><strong>For retailers and the hospitality industry:<\/strong> Be alert to how you advertise these products on menus or shelves. Although the primary responsibility lies with the producer, selling or promoting products under a misleading name (such as on a beverage menu) could in theory also be considered a violation of labeling rules or unfair trade practice.<\/li>\n\n\n\n<li><strong>For traditional distilleries:<\/strong> This ruling is a victory for the protection of your craft. It confirms that the name of your product enjoys a protected status that cannot simply be used for products that are diluted (literally and figuratively) in terms of product specifications.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq-veelgestelde-vragen\">FAQ: Frequently Asked Questions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I still use the term \u2018Gin\u2019 when I clearly add \u2018alternative to\u2019?<\/strong> <br>The Court is strict about this. Article 10(7) also prohibits combinations with terms such as \u201cgenre,\u201d \u201ctype,\u201d or \u201ctaste.\u201d Using the protected name as a dominant part of the product designation is very risky. It is best to mention \u201cnon-alcoholic alternative\u201d without placing the specific term \u201cgin\u201d prominently on the label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does this ban also apply to other drinks such as Whisky or Rum?<\/strong> <br>Yes. Regulation 2019\/787 protects all spirits defined in the annexes. \u201cNon-alcoholic Whisky\u201d or \u201cRum 0.0%\u201d fall under the same ban as gin because these beverages are also legally defined by the presence of alcohol and specific distillation methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is the product itself now banned?<\/strong> <br>No, absolutely not. The ruling is only about naming and labeling. You are perfectly allowed to produce and sell a juniper-based non-alcoholic beverage, as long as you do not market it as \u201cgin.\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusie\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Nov. 13, 2025 ruling creates clarity, but forces an immediate change in branding direction for the nonalcoholic beverage industry. The designation \u201cgin\u201d is reserved exclusively for the \u2018real thing. For producers, this means innovation in naming; for consumers, it means more transparency about what exactly is in their glass.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ictrechtswijzer.be\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are you unsure about the labeling of your food or beverage products? The rules surrounding product information and protected designations are complex and strict. Our attorneys, who specialize in food law and intellectual property, will be happy to look with you to avoid costly rebranding or legal proceedings. Feel free to contact us for an initial advice.<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>De opkomst van alcoholvrije alternatieven is niet te stuiten, maar juridisch liggen er valkuilen op de loer. Op 13 november 2025 oordeelde het Hof van Justitie van de Europese Unie dat de benaming &#8220;alcoholvrije gin&#8221; wettelijk niet is toegestaan. Omdat &#8216;gin&#8217; per definitie alcohol moet bevatten, is de combinatie met &#8216;alcoholvrij&#8217; misleidend en in strijd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[161],"tags":[],"class_list":["post-101458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oneerlijke-marktpraktijken"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mag u een drank &#039;alcoholvrije gin&#039; noemen? - ICT Rechtswijzer Advocaat<\/title>\n<meta name=\"description\" content=\"Het Europees Hof oordeelt: de benaming &#039;alcoholvrije gin&#039; is misleidend en verboden. Wat zijn de gevolgen voor uw etikettering? 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What are the implications for your labeling? Read our legal analysis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ictrechtswijzer.be\/en\/may-you-call-a-drink-non-alcoholic-gin\/","og_locale":"en_US","og_type":"article","og_title":"Mag u een drank 'alcoholvrije gin' noemen?","og_description":"Het Europees Hof oordeelt: de benaming 'alcoholvrije gin' is misleidend en verboden. Wat zijn de gevolgen voor uw etikettering? 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What are the implications for your labeling? 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