{"id":97260,"date":"2025-02-17T13:10:44","date_gmt":"2025-02-17T12:10:44","guid":{"rendered":"https:\/\/www.ictrechtswijzer.be\/?page_id=97260"},"modified":"2025-02-18T08:56:07","modified_gmt":"2025-02-18T07:56:07","slug":"trademark","status":"publish","type":"page","link":"https:\/\/www.ictrechtswijzer.be\/en\/merknaam-registreren\/","title":{"rendered":"Register brand name"},"content":{"rendered":"

A strong brand name is a valuable asset for your business. Through your register brand name<\/strong>, you protect your intellectual property and prevent others from using your name or logo without your permission. Below we explain why brand name registration<\/strong> important, how the process works, and why professional guidance by a trademark lawyer<\/a> is a wise choice in this regard.<\/p>\n\n\n\n

Why register a brand name?<\/h3>\n\n\n\n

The registering a brand name<\/strong> offers numerous advantages:<\/p>\n\n\n\n

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  1. Exclusive right of use<\/strong>: You get the exclusive right to use your brand name within the registered sector(s). Read more about trademark law<\/a>.<\/li>\n\n\n\n
  2. Legal protection<\/strong>: You can take action against third parties who use a similar name or logo, causing confusion.<\/li>\n\n\n\n
  3. Commercial value<\/strong>: A registered brand name can be an important asset in investments, collaborations or acquisitions.<\/li>\n\n\n\n
  4. Preventing conflicts<\/strong>: By registering a trademark, you avoid infringing on existing trademarks yourself.<\/li>\n\n\n\n
  5. International expansion<\/strong>: Your brand name can also be registered outside Belgium, depending on your growth plans.<\/li>\n<\/ol>\n\n\n\n

    What is the process of registering a trademark name?<\/h3>\n\n\n\n

    The registering a brand name<\/strong> proceeds in several steps:<\/p>\n\n\n\n

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    1. Brand Research<\/strong>: Before making a brand name registration<\/strong> applications, it is crucial to check whether the name has already been registered by someone else. This can be done through databases of the Benelux Office for Intellectual Property (BOIP) or international trademark registers.<\/li>\n\n\n\n
    2. Determination of classes<\/strong>: When applying, you must indicate within which sector(s) your brand name will be used. This is done according to the international Nice classification.<\/li>\n\n\n\n
    3. Submission of the application<\/strong>: The official application is submitted to the BOIP<\/a> before Benelux brands<\/a>, or at EUIPO<\/a> for a Union trademark<\/a>.<\/li>\n\n\n\n
    4. Assessment process<\/strong>: The authority assesses whether your brand name meets legal requirements and does not infringe on existing rights.<\/li>\n\n\n\n
    5. Publication and opposition period<\/strong>: Upon approval, your application will be published and third parties may object.<\/li>\n\n\n\n
    6. Final registration<\/strong>: If there are no valid objections, your trademark will be officially registered and enjoy protection for a period of ten years, with the possibility of renewal.<\/li>\n<\/ol>\n\n\n\n

      Why professional guidance on brand name registration?<\/h3>\n\n\n\n

      Although you yourself may not have your can register trademark<\/strong>, professional guidance from an attorney offers several advantages:<\/p>\n\n\n\n