{"id":97200,"date":"2025-02-13T19:24:03","date_gmt":"2025-02-13T18:24:03","guid":{"rendered":"https:\/\/www.ictrechtswijzer.be\/?page_id=97200"},"modified":"2025-02-13T19:35:34","modified_gmt":"2025-02-13T18:35:34","slug":"patent-application-on-brand-name","status":"publish","type":"page","link":"https:\/\/www.ictrechtswijzer.be\/en\/patent-aanvragen-op-merknaam\/","title":{"rendered":"Patenting brand name: How do you really protect your brand name?"},"content":{"rendered":"

Would you like a \"patenting a brand name\"<\/strong>? Then you are not the only one! Many entrepreneurs and companies use this search term, while there is actually a misunderstanding in the term itself. It is in fact not possible to apply for a patent on a brand name<\/strong>. What you can do is register your brand name as a trademark to obtain exclusive rights. <\/p>\n\n\n\n

Our law firm specializes in registering trademarks<\/strong>. We guide you through the entire process, from initial consultation to official registration. Below we explain how we do this and the difference between a patent and a trademark registration.<\/p>\n\n\n\n

Patent versus trademark registration: What's the difference?<\/strong><\/h3>\n\n\n\n

It is important to first understand the distinction:<\/p>\n\n\n\n