{"id":97172,"date":"2025-02-11T15:00:03","date_gmt":"2025-02-11T14:00:03","guid":{"rendered":"https:\/\/www.ictrechtswijzer.be\/?page_id=97172"},"modified":"2025-02-12T22:39:44","modified_gmt":"2025-02-12T21:39:44","slug":"registration-of-your-trademark-in-belgium","status":"publish","type":"page","link":"https:\/\/www.ictrechtswijzer.be\/en\/registratie-van-uw-merknaam-in-belgie\/","title":{"rendered":"Registration of your brand name in Belgium"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Are you looking for a reliable partner for the <strong>registration of your brand name in Belgium<\/strong>? Registering a trademark is a crucial step to protect your brand and ensure your distinctiveness in the market. We will guide you through every step of this process and ensure that your brand name is correctly and quickly registered as an official <strong>Benelux trademark<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-waarom-uw-merknaam-registreren-in-belgie\">Why register your trademark in Belgium?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In Belgium, registering a trademark offers important advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Protection against counterfeiting<\/strong>: You prevent others from using your trademark without permission.<\/li>\n\n\n\n<li><strong>Exclusive rights<\/strong>: You obtain the exclusive right to use your trademark within the Benelux (Belgium, the Netherlands and Luxembourg). Indeed, there is no Belgian trademark but a Benelux trademark.<\/li>\n\n\n\n<li><strong>Strengthening your brand value<\/strong>: A registered brand name increases the value of your business and builds trust with customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hoe-verloopt-de-registratie-van-een-merknaam-in-belgie\">How does trademark registration work in Belgium?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Registering a trademark name in Belgium is done through the <strong><a href=\"https:\/\/www.boip.int\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">Benelux Office for Intellectual Property (BOIP)<\/a><\/strong>. The main steps are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brand Research<\/strong>: Verification that your brand name is available and meets legal requirements.<\/li>\n\n\n\n<li><strong>Submit trademark application<\/strong>: An official application for trademark registration is prepared and filed (called filing).<\/li>\n\n\n\n<li><strong>Assessment and registration<\/strong>: BOIP will evaluate your application. Upon approval, your trademark will be registered and you will enjoy protection throughout the Benelux.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wat-kan-geregistreerd-worden-als-merknaam\">What can be registered as a trademark?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not only a company name can be registered, but also logos, slogans, product names and even certain colors and sounds. It is important that the brand name be distinctive and not descriptive of the services or products you offer. <a href=\"https:\/\/www.ictrechtswijzer.be\/en\/trademark-law-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more about the requirements for a valid trademark<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-onze-dienstverlening-wij-zorgen-voor-een-vlekkeloze-merkregistratie\">Our services: we ensure flawless trademark registration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Registering a brand name can be complex, but with the expertise of a <a href=\"https:\/\/www.ictrechtswijzer.be\/en\/trademark-lawyer\/\" target=\"_blank\" rel=\"noreferrer noopener\">trademark lawyer<\/a> we make this process easy. We offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Legal advice<\/strong> On the protection and registration of your brand name.<\/li>\n\n\n\n<li><strong>Brand Research<\/strong> to the <a href=\"https:\/\/www.ictrechtswijzer.be\/en\/check-brand-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check availability of your chosen brand name<\/a>.<\/li>\n\n\n\n<li><strong>Full guidance<\/strong> When filing your application with the Benelux Office for Intellectual Property. Our expertise as lawyers will ensure that you do not make mistakes in this process.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wat-kost-het-registreren-van-een-merknaam-in-belgie\">What does it cost to register a trademark name in Belgium?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Filing fees (BOIP costs).<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Benelux Office for Intellectual Property (BOIP)<\/strong> <a href=\"https:\/\/www.boip.int\/nl\/ie-professionals\/registratie-onderhoud\/tarieven#depotrechten\" target=\"_blank\" rel=\"noreferrer noopener\">charges a base fee for the registration of a trademark name<\/a>. The cost depends on the number of classes in which you want to protect your brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u20ac 244<\/strong> for one class<\/li>\n\n\n\n<li><strong>\u20ac 27<\/strong> for a second class<\/li>\n\n\n\n<li><strong>\u20ac 81 <\/strong>per additional class<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Classes determine the types of products or services for which your trademark is protected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, you should always take this cost into account when you file a trademark application, regardless of whether you use our services or not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Compensation for our services.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the filing fees, we charge a <strong>fixed remuneration<\/strong> For our professional guidance, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Research<\/strong> to check the availability of your brand name.<\/li>\n\n\n\n<li><strong>Legal advice<\/strong> On the protection and strategy around your brand.<\/li>\n\n\n\n<li><strong>Full guidance<\/strong> In filing the trademark application and following up the procedure.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our fees are tailored to the specific needs of your case.  We have a reduced rate for startups.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.ictrechtswijzer.be\/en\/contact\/\" style=\"background-color:#5f82bc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Do you want to register your trademark in Belgium? Get in touch with us!<\/strong><br>Our lawyers ensure that your trademark is registered correctly and you enjoy optimal protection within the Belgian and Benelux markets.<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Bent u op zoek naar een betrouwbare partner voor de registratie van uw merknaam in Belgi\u00eb? Een merknaam registreren is een cruciale stap om uw merk te beschermen en uw onderscheidend vermogen in de markt te waarborgen. Wij begeleiden u bij elke stap van dit proces en zorgen ervoor dat uw merknaam correct en snel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97189,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-97172","page","type-page","status-publish","has-post-thumbnail","hentry","category-merkenrecht"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Registratie Merknaam Belgi\u00eb \u2013 Bescherm uw Merk als Beneluxmerk<\/title>\n<meta name=\"description\" content=\"Wilt u uw merknaam registreren in Belgi\u00eb? Wij begeleiden u als advocaat bij de registratie van uw Beneluxmerk. 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