{"id":102261,"date":"2026-02-15T16:31:44","date_gmt":"2026-02-15T15:31:44","guid":{"rendered":"https:\/\/www.ictrechtswijzer.be\/?p=102261"},"modified":"2026-02-15T16:40:59","modified_gmt":"2026-02-15T15:40:59","slug":"end-of-the-cookie-banner-in-sight-the-impact-of-the-digital-omnibus-regulation","status":"publish","type":"post","link":"http:\/\/www.ictrechtswijzer.be\/en\/einde-van-de-cookiebanner-in-zicht-de-impact-van-de-digital-omnibus-verordening\/","title":{"rendered":"End of the cookie banner in sight? The impact of the Digital Omnibus regulation"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-19\">The European Commission, with the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/NL\/TXT\/?uri=CELEX%3A52025PC0837\" type=\"link\" id=\"https:\/\/eur-lex.europa.eu\/legal-content\/NL\/TXT\/?uri=CELEX%3A52025PC0837\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Omnibus Regulation<\/a> launched a proposal that could dramatically change the digital landscape. This proposal aims to radically simplify cookie rules by integrating them directly into the GDPR and enabling centralized browser settings, with the goal of countering pervasive \u2018consent fatigue\u2019 among Internet users. Below we analyze what these changes mean concretely for your business and website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-waarom-een-nieuwe-regelgeving\">Why a new regulation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-20\">The current legal framework for cookies is complex and fragmented. It rests on two pillars: the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/NL\/ALL\/?uri=celex:32002L0058\" type=\"link\" id=\"https:\/\/eur-lex.europa.eu\/legal-content\/NL\/ALL\/?uri=celex:32002L0058\" target=\"_blank\" rel=\"noreferrer noopener\">ePrivacy Directive<\/a> (converted into Belgian law through the <a href=\"https:\/\/www.ejustice.just.fgov.be\/eli\/wet\/2005\/06\/13\/2005011238\/justel\" type=\"link\" id=\"https:\/\/www.ejustice.just.fgov.be\/eli\/wet\/2005\/06\/13\/2005011238\/justel\" target=\"_blank\" rel=\"noreferrer noopener\">Electronic Communications Act<\/a>) and the <a href=\"https:\/\/www.ictrechtswijzer.be\/en\/data-protection\/\" type=\"link\" id=\"https:\/\/www.ictrechtswijzer.be\/gegevensbeschermingsrecht\/\" target=\"_blank\" rel=\"noreferrer noopener\">General Data Protection Regulation (GDPR)<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ePrivacy:<\/strong> Requires consent to set non-emergency cookies (such as tracking or advertisements).<\/li>\n\n\n\n<li><strong>GDPR:<\/strong> Regulates the processing of personal data collected through these cookies.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-23\">This double layer has led to a proliferation of cookie banners. Users are inundated with pop-ups, leading to \u201cconsent fatigue\u201d: people often blindly click \u201caccept\u201d to get rid of the banner, which in practice means that consent is no longer truly \u201cfree and informed.\u201d After <a href=\"https:\/\/commission.europa.eu\/document\/download\/7617998c-86e6-4a74-b33c-249e8a7938cd_en?filename=COM_2025_45_1_annexes_EN.pdf\" type=\"link\" id=\"https:\/\/commission.europa.eu\/document\/download\/7617998c-86e6-4a74-b33c-249e8a7938cd_en?filename=COM_2025_45_1_annexes_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">repealing the previous ePrivacy Regulation in 2025<\/a>, the Digital Omnibus should now provide solace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-de-belangrijkste-wijzigingen-in-de-digital-omnibus\">The main changes in the Digital Omnibus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Omnibus regulation proposes some fundamental changes that will redefine website-visitor interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-integratie-in-de-avg-gdpr\">1. Integration into the GDPR.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-24\">Whereas cookies now often fall under the ePrivacy Directive, the Digital Omnibus proposes to bring cookies that process personal data directly under the GDPR through the new Articles 88a and 88b. This eliminates the sometimes confusing confluence of two pieces of legislation and centralizes the rules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-browser-gestuurde-toestemming\">2. Browser-driven consent<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-25\">This is perhaps the most visible change for consumers. The proposal introduces a mechanism for users to set their cookie preferences centrally in their Web browser.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites will be required to respect these automated signals.<\/li>\n\n\n\n<li>If a user indicates in his browser that he refuses cookies, the website may no longer display a banner asking for permission as yet.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nee-blijft-zes-maanden-geldig\">3. \u201cNo\u201d remains valid for six months<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-28\">To protect users from repeated requests, a time limit is set. If a visitor refuses their consent, the data controller (the website owner) may not request new consent for the same purpose for at least six months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-uitbreiding-van-uitzonderingen\">4. Extension of exceptions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The strict consent requirement will be relaxed for low privacy risk situations. Consent will no longer be required for cookies necessary for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measuring one's own audience by the website owner himself.<\/li>\n\n\n\n<li>Software updates and service security.<\/li>\n\n\n\n<li>Performing a service requested by the user.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-32\">In these cases, the processing could potentially be based on legitimate interest, rather than explicit consent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kritische-bedenkingen-en-status\">Critical concerns and status<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-33\">Although the proposal is aimed at simplification, criticism is also heard. Privacy organizations such as <a href=\"https:\/\/noyb.eu\/nl\/digital-omnibus-eu-commission-wants-wreck-core-gdpr-principles\" type=\"link\" id=\"https:\/\/noyb.eu\/nl\/digital-omnibus-eu-commission-wants-wreck-core-gdpr-principles\" target=\"_blank\" rel=\"noreferrer noopener\">NOYB<\/a> warn that the changes could weaken the fundamental principles of the GDPR and erode citizens' protections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"p-rc_60a91983e3e9e513-34\">It is important to emphasize that this is a European Commission proposal. It has yet to be considered by the European Parliament and the Council, which means that the final text and entry into force may take some time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-veelgestelde-vragen-faq\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-is-de-cookiebanner-nu-definitief-verleden-tijd\"><strong>Is the cookie banner now definitely a thing of the past?<\/strong><br>Not immediately yet. If the Digital Omnibus is passed, banners will probably disappear for users who have set their preferences in the browser. However, the information obligation will remain; you will still have to inform users about which cookies you use, for example through a clear link in the footer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-mag-ik-nog-analytics-gebruiken-zonder-toestemming\"><strong>Can I still use analytics without permission?<\/strong><br>Under the current proposal, the use of cookies for <em>first-party<\/em> audience measurement (for their own statistics) are exempt from consent, provided the data is not used for other purposes. For tools that share data with third parties (such as certain Google Analytics settings), consent will likely continue to be required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-wat-als-een-gebruiker-cookies-weigert-via-de-browser\"><strong>What if a user rejects cookies through the browser?<\/strong><br>Then your website must technically be able to read and respect this signal. You may not then set tracking cookies, and you may not harass the user for six months with a request to reconsider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusie\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Digital Omnibus regulation promises a streamlining of the rules and a better user experience for the surfer. For Belgian Web site owners, however, this means that (eventually) technical adjustments will be needed to correctly interpret browser signals and privacy policies will have to be rewritten. The focus shifts from placing a banner to respecting automated user choices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ictrechtswijzer.be\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Do you want to be sure that your current cookie policy is compliant with the current strict Belgian and European legislation, or do you want to anticipate the upcoming changes? Our attorneys, specialized in IT law and data protection (GDPR), will be happy to perform a legal audit of your website. Contact us for an initial consultation.<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>De Europese Commissie heeft met de Digital Omnibus verordening een voorstel gelanceerd dat het digitale landschap ingrijpend kan veranderen. Dit voorstel beoogt een verregaande vereenvoudiging van de cookie-regels door deze direct in de AVG (GDPR) te integreren en centrale browser-instellingen mogelijk te maken, met als doel de alomtegenwoordige &#8216;toestemmingsmoeheid&#8217; bij internetgebruikers tegen te gaan. Hieronder [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-102261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gdpr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Einde van de cookiebanner in zicht? De impact van de Digital Omnibus verordening - ICT Rechtswijzer Advocaat<\/title>\n<meta name=\"description\" content=\"Verdwijnt de cookiebanner? De nieuwe Digital Omnibus-verordening hervormt de regels rond cookies en de AVG ingrijpend. 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The impact of the Digital Omnibus Regulation - ICT Lawyer Guide Advocate","description":"Will the cookie banner disappear? The new Digital Omnibus Regulation radically reforms the rules around cookies and the AVG. Find out what browser-driven consent means for your website and compliance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ictrechtswijzer.be\/en\/end-of-the-cookie-banner-in-sight-the-impact-of-the-digital-omnibus-regulation\/","og_locale":"en_US","og_type":"article","og_title":"Einde van de cookiebanner in zicht? De impact van de Digital Omnibus verordening","og_description":"Verdwijnt de cookiebanner? De nieuwe Digital Omnibus-verordening hervormt de regels rond cookies en de AVG ingrijpend. 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